Ink black
#121212
Workshop Signal / brand guide
A small system for making things feel related.
This is the visual toolbox for loke.dev. It is meant to be used, not guarded like a museum piece.
The mark
A pulse finding a target.
Use it when space is tight.
The mark is the short version of the brand. Dark field, orange target, cream signal line. Keep it intact and give it some air.
Download SVGColours
Mostly dark, with a reason for the orange.
Warm bone
#F4F0E8
Safety orange
#FF5A1F
Muted navy
#6F91AA
Type and voice
Big, plain, and a little rough around the edges.
Big headings do the heavy lifting. The mono type is for labels, measurements, and small system notes. Do not make everything mono.
Writing rules
- Say what it does. Skip the big claims.
- Write like a person. Short is usually better.
- Use contractions if they sound natural.
- No em dashes. No fake urgency. No AI fluff.
Social assets
Ready to grab and use.
Signature illustrations
A few things to reuse instead of reaching for generic blobs.
